Product story workshop for software companies
The Story Workshop is a remote workshop for software teams with a good product that people don't quite get. In two 4-hour live sessions over one week, we find where people stop understanding your product, on the website, in onboarding and in sales, and agree on what to fix first.
30 minutes on video. No prep, no sales pitch.
$799
founding price for the first 4 teams, then $1,899
2 × 4 hours
live sessions over one week
Remote
on video, with your founders and team
Free call first
30 minutes to check it's the right fit
What you get
Three things your whole team can use the week after, whether you fix things yourselves or bring in help.
A written product story that says what your product does, who it's for and why it matters, in words everyone on your team can use.
What to fix first across your website, onboarding and sales, starting with the fixes closest to revenue.
The exact moments people stop understanding your product, found together with your team in the first session.
How it works
Step 1
We look at your product together and decide if the workshop is the right next step.
Step 2
4 hours, live. With your team, we map where your story breaks: on the website, in onboarding and in sales conversations.
Step 3
Everyone, me included, works through what came up and lists what could be fixed or done better.
Step 4
4 hours, live. We agree on the story and rank the fixes, starting with the ones closest to revenue.
Step 5
A written product story your whole team agrees on, and a clear, ranked list of what to fix next.
You can fix things yourselves with the list. If you want help, I can build the fixes as a fixed-price project or stay on as your Fractional Story Lead.
Who it's for
You lead a software company, and your product already has users or customers.
People visit, sign up or book calls, but too many leave without really getting it.
Your team explains the product in different ways, or you're the only one who explains it well.
You want a clear, ranked list of what to fix before spending more on a redesign, ads or new features.
You can get the right people together for two 4-hour sessions in one week.
You're still figuring out what product to build.
You want a redesign or new website without first deciding what it should say.
You need someone to run ads or produce content in bulk.
You want the answers without bringing your team into the room.
What your team gives
Two 4-hour live sessions, plus some time between them to list what came up.
Founders, plus the people who explain your product every day, from product and design to sales and customer success.
Your website, your product and your onboarding, so we can look at them the way a new customer does.
Why me
150+
customer teams trained and supported at Sketch and LottieFiles, including Uber, Disney and Airbus.
73%
higher user satisfaction after I led the redesign of the Inter-American Development Bank's website.
$2M
in first-year sales for a perfume retailer I helped shape from day one: product, brand and story.
Questions
A paid, remote workshop for software companies. Over two 4-hour live sessions in one week, your team and I find where people stop understanding your product, then agree on one clear product story and a ranked list of fixes.
$799 for the first 4 teams at the founding price. After that, it's $1,899. Every workshop starts with a free 30-minute call to check it's the right fit.
I run every session myself. When the work after the workshop needs more hands, I bring in trusted collaborators, and you'll always know who's working on what.
Agencies and copywriters work best from a clear brief. The workshop is where that brief comes from: your team agrees on the story first, so the copy, design or ads you pay for later all say the same thing.
AI is great at writing once you know what to say. It can't sit with your team, hear how each person explains the product and settle where you disagree. The workshop does that, and your AI tools work much better afterwards with a clear story to follow.
You keep the story and the ranked list, so you can fix things yourselves. If you'd like help, I can take on the fixes as a fixed-price project or stay on as your Fractional Story Lead.
Show me your product and tell me where people seem to get lost. If the workshop fits, we'll talk about it. If not, I'll tell you.
Book a free call30 minutes on video. No prep, no sales pitch.
