Ongoing support for software companies
I join your team about one day a week to keep your product story clear and consistent across your website, onboarding and sales. You get senior help without hiring full time.
30 minutes on video. No prep, no sales pitch.
From $3,000
per month
~1 day
a week, alongside your team
3 months
minimum, then we review together
Remote
working with your founders and team
Who it's for
You've agreed on your product story, and now you need someone to keep it on track as the product grows.
You ship new features often, and each launch needs to be explained clearly.
Your product, marketing and sales teams still tell slightly different versions of the story.
You need a senior person on this, but a full-time hire doesn't make sense yet.
What I do
I work across product, design, branding and the business side, so the story holds together everywhere people meet your product.
I review changes to your website, onboarding and sales material before they ship, so everything says the same thing.
New features get a clear story from day one: what they do, who they're for and why people should care.
Designers, customer success and sales learn to tell the story themselves, so it doesn't depend on one person.
We pick a few signals together, like sign-ups, activation or calls that turn into customers, and check them as we go.
How it works
Step 1
We talk about your product, your team and where the story is slipping, and see if fractional support makes sense.
Step 2
I get to know your product, your team and how your customers talk about it. We agree on the priorities and the signals we'll watch.
Step 3
About one day of my time, alongside your team: reviews, launch work and coaching, wherever the story needs it most.
Step 4
We look at what changed and decide together what comes next.
Two 4-hour sessions over one week give us an agreed story and a ranked list of what to fix. Fractional support then keeps that story on track. If you already have both, we can start directly.
Why me
150+
customer teams trained and supported at Sketch and LottieFiles, including Uber, Disney and Airbus.
73%
higher user satisfaction after I led the redesign of the Inter-American Development Bank's website.
$2M
in first-year sales for a perfume retailer I helped shape from day one: product, brand and story.
Questions
I'm a part-time senior partner who looks after your product story. I make sure your website, onboarding, launches and sales material explain the product the same clear way, and I coach your team to do it too.
Most teams start there, because it gives us an agreed story and a ranked list of fixes to work from. If you already have both, we can start directly.
Three months minimum. Near the end of the third month we look at what changed and decide together whether to keep going.
Mostly, yes. When a project needs more hands, I bring in trusted collaborators, and you'll always know who's working on what.
Tell me what you're building and where people get lost. We'll see if fractional support is the right fit.
Book a free call30 minutes on video. No prep, no sales pitch.
