Project sprints for software companies
Once we know where your story breaks, we'll determine the right fix. That can be a full revamp of your branding, product story, website, onboarding process or sales material.
30 minutes on video. No prep, no sales pitch.
From $3500
fixed price per project
Clear Scope
agreed in writing before we start
3 to 8 weeks
depending on the project
Remote
working with your founders and team
What I do
Each project fixes one place where people stop understanding your product.
For when visitors can't tell what your product does.
New messaging, page structure, copy and design for your key pages, so people get it fast and sign up or book a call.
4 to 6 weeks
For when new users sign up and drift away.
Research with real users, then new flows and screens that help people reach the moment it clicks, faster.
4 to 8 weeks
For when prospects book a call, then ghost.
A demo narrative, a pitch deck and live training for your sales and customer success teams.
3 to 4 weeks
For when your brand says different things in different places.
A brand story kit: clear messaging, talking points and brand templates, so every team in your company describes the brand the same way.
About 2 weeks
Who it's for
You know what needs fixing, ideally from the Story Workshop.
You need a cohesive story across all departments and materials.
You'd rather agree on a fixed price and scope than pay an open-ended bill.
You can give me a point person on your team and quick feedback.
How it works
Step 1
We look at your product together and talk about what needs fixing first.
Step 2
If we haven't done the Story Workshop yet, we start there, so the project follows a story your team agrees on.
Step 3
You get the scope, timeline and price in writing before any work starts.
Step 4
We work with regular check-ins, so you see progress as we go and can steer early.
Step 5
You get every file and a walkthrough with your team, so you can keep it going.
Why me
You work with one senior person who does the hands-on work, with experience across branding, design, product and engineering.
150+
Customer teams trained and supported at Sketch and LottieFiles, including Uber, Disney and Airbus.
73%
Higher user satisfaction after I led the redesign of the Inter-American Development Bank's website.
$2M
In first-year sales for a perfume retailer I helped shape from day one: product, brand and story.
Questions
You know the cost before we start, and I carry the risk of the estimate. If the scope needs to change, we agree on it together first.
It's the best start, because every project follows the story we agree on there. If you already have a clear story and a list of fixes, we can scope the project directly.
I lead every project and do most of the work myself. When a project needs more hands, I bring in trusted collaborators, and you'll always know who's working on what.
A point person, access to your product and analytics, and quick feedback. For onboarding work, a few customers who are happy to talk to us.
Yes. Many teams move on to Fractional Story Lead support, so the story stays on track as the product grows.
At an agency, the person you meet is rarely the person who does the work. Here, one senior person works with you directly, with 20+ years across branding, design, product and engineering. It's a more hands-on and more premium way to work.
Tell me what you're building and where people get lost. We'll work out which project, if any, makes sense.
Book a free call30 minutes on video. No prep, no sales pitch.
