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The project at a glance.
Role: Motion Design Strategist and Advocate
Team: Alongside sales, customer success and marketing
Timeline: September 2025 to September 2026
Where teams got stuck.
Teams had tokenized color, type and spacing, but motion still lived outside the design system. Some needed inspiration. Some needed convincing that motion makes a product clearer.
Sell clarity, not decoration.
That was our team's motto: motion should carry the brand and the product message, and explain how things work. I built demos with each customer's own assets and put our best tools to work.
UPS used motion to explain return processes. Robinhood used it in its app to explain financial processes.
The Uber interview.
I set up and hosted an interview with Uber's designers about how they use Lottie. Our sales team used it in their conversations.
How it went.
20% seat growth at one Vanguard account in three months, after training
96 people at our biggest webinar, with 96% positive comments in the chat
Nintendo animated classic characters on its website after several of my sessions
Vanguard: seats on one account, spring 2026. Webinar: Uxcel, April 27, comments counted in the chat.
“He understood their workflows and frustrations because he had lived them. Pair that with his very high bar for customer success and you get someone customers trust right away and keep coming back to.”
Jonathan Hairgrove, manager at LottieFiles
Go deeper
Motion Tokens: The One Thing Missing from Your Design System →
The Evolution of Lottie: Why dotLottie Is the New Baseline →
30 minutes on video. No prep, no sales pitch.
Is your product story getting lost too? Let's look at it together.
