Creixems Studio · Product storytelling for software and AI companies
I help software and AI companies tell their product story clearly, from the website to the onboarding to the sales call.
30 minutes. We look at your homepage or onboarding together, live.
Limited number of clients
Story Workshop: $5,000
For over 20 years I've worked between the people who build products and the people who use them.
I've owned roadmaps for a banking app with 30M+ users and for a platform at the Inter-American Development Bank with 100M+ monthly views. I led design teams and shipped web apps. Then I spent 7 years as a product advocate at Sketch and LottieFiles, working with sales and customer success and explaining to customers why the product mattered to them.
That's where you learn which stories land. You also learn which ones get a polite nod and a "we'll think about it."
Now I do that work for companies like yours. When a project needs more hands, I bring in collaborators I trust.
Some of the 50+ companies I've worked with or advised
IDB · Sketch · LottieFiles · Santander · Audi
Book a story check01
Two half-day sessions with you and your team, remote. We find the story your product is trying to tell, test it against what customers say, and leave with a version everyone can repeat. Most clients start here.
02
Once the story is clear, we put it to work where it's breaking: your website, your onboarding, or the demo your sales team runs every week. Fixed scope, fixed price.
03
Products change. Teams grow. The story drifts. I stay on monthly, alongside your team, to keep it consistent across product, marketing and sales, and to coach your designers or CS team along the way.
Where I help
The Story Workshop, the builds and the monthly work all look at your product as a whole. We check four areas, figure out what's missing, shape the fix, and I help you put it in place.
Strategy, research, and what gets built and why.
UX, onboarding, and how the product explains itself once someone's inside.
Brand, website, messaging, PR, and the audience you're talking to.
The goals and KPIs your story needs to move.
Most people cover one or two of these. I've worked in all four, plus the sales and CS side most never see.
Book a story check✓
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“
Jaime was always great to work with and made the whole process much easier, from planning the sessions to making sure everything ran smoothly on the day. […] What I appreciated most was how well Jaime worked with different people and teams to get things done.
Yaamin M.
Worked with Jaime on LottieFiles corporate workshops and events
“
He has a rare balance of strategic clarity and empathy. His feedback was always thoughtful, practical, and grounded in real-world experience […] He doesn't just teach design he helps you believe you belong in it.
Anjali Kadian
Mentored by Jaime at Spiced Academy's UX bootcamp
From my LinkedIn recommendations
Is it just you?
You work with me directly, from the first call to the last. When a project needs a developer, illustrator or motion designer, I bring in people I trust, and I stay your single point of contact.
We already have an agency. Why would we need you?
Agencies are great at producing things. I help you figure out what those things should say. Plenty of clients bring me in first and then hand the agency a much clearer brief. I'm happy to talk to them directly.
How is this different from hiring a copywriter?
A copywriter writes the words for a page. I look at where the story breaks across the whole product: the website, the onboarding, the sales call, and inside the team. Sometimes the fix is copy. Often it's an onboarding step, the order of a demo, or a decision the team hasn't made yet.
What does it cost?
The Story Workshop is $5,000. Build projects start at $12,000. Fractional support starts at $5,000 a month, with a 3-month minimum. Every price is fixed before we start, and on the free call I'll tell you which option fits where you are.
Can't we just use AI for this?
AI writes a solid first draft of almost anything. What it can't do is decide what your product is for, who it's for, and why they should care. That comes from your team and your customers, and pulling it out of them is what the workshop is for. Once you have that, AI becomes much more useful.
01 · Start here
$5,000
Remote. Two half-day sessions with your founders and team.
02
from $12,000
Fixed scope, fixed price. Every build starts from your product story, so what gets made says one thing, everywhere.
03
from $5,000 / month
Ongoing, alongside your team. Works best after a workshop or a build.
Thirty minutes, no prep, no sales pitch.
01
Grab a 30-minute slot that suits you. No forms to fill in, no deck to prepare.
02
Screen shared, live. I'll show you where visitors and new users get lost, and why.
03
A short list of fixes you can start on right away. They're yours to keep, whether we work together or not.
Thirty minutes, your product on screen, no pitch deck. Worst case, you get a free outside opinion and we spend five minutes on LEGO or 90s grunge.
Book a free story check